The Virginia Museum of Fine Arts seeks a detail-oriented and collaborative individual for the role of Annual Giving Officer. This position is responsible for managing the annual unrestricted giving program, specifically annual fund campaigns, foundation level memberships, and annual corporate memberships. Additionally, the Officer is responsible for strategic initiatives leading to a sustainable increase in these funding streams. The Officer will create and implement comprehensive plans for each of the above working collaboratively with colleagues throughout the museum.
Responsibilities
- Develop an annual plan, overall and by categories, for sustainable growth in upper level membership ($300+) at VMFA
- Manage both gift renewal process and acknowledgment processes;
- Serve as a first point of contact for all inquiries pertaining to upper level membership benefits and gifts, annual fund giving, and employee payroll deductions
- Manage Corporate Annual Membership program, working closely with the Manager of Corporate Relations
- Manage Annual Fund campaigns, devising strategies and goals, as well as analyzing and reporting campaign results
- Work with Donor Relations team and Gift Officers to steward donors, promote Leadership Giving Societies, and foster upgrades within in the membership structure
- Utilize direct mail, email, social media, onsite initiatives, and phone solicitations in support of annual fund and upper level membership promotion;
- Support the Director of Membership in executing upgrade campaigns in the general levels ($175 and below) to increase revenue in VMFA Circle Levels ($175 to $600)
- Develop segmentation strategies; strategic messaging and tactics; and analyze data and report results of specific projects
- Manage employee giving to the museum
- Previous development experience in one or more of the following: annual campaigns, annual giving, membership programs, corporate annual giving, direct marketing and data analysis.
- Exceptional abilities in written communication, specifically persuasive writing
- Must pass a criminal history background check
- Bachelor's degree and Raiser's Edge experience preferred