ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
Develop and execute internal and external communications strategy for a business segment.
Develop proactive public relations to obtain positive media mentions on Truist products, services and purpose; leadership message development; spokesperson training; issues management; and internal communications at the segment level.
Serve as the primary point of contact for line of business and function leaders.
Provide communications counsel to lines of business on product introductions and certain client-facing messages.
Collaborate with the social media team on messages and issues.
Deliver internal and external communications through various channels and news media.
Plan content/messaging and graphics/videos for town halls, conferences, speaking engagements and events.
Create positive news to build the company's brand, advance our purpose, and promote our solutions and services.
Forge relationships with business leaders to gain knowledge, align communications objectives and goals with the business, and serve as a trusted consultative partner.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor's degree, or equivalent education and related training
5-7 years of related experience
Demonstrated corporate communications internal and external message development and project management
Strong writing, editing and verbal communication skills
Proficiency in using communications technology, video production and mass communications techniques
Ability to negotiate within a team and influence others at peers
Preferred Qualifications:
Bachelor's Degree in Communications, Marketing, or English
Experience in Financial Services industry, or agency experience